At 16, I realized time wasn’t on my side. Sitting in a Pre-College Course at FIT in October 2023, I had little to no money to my name, but I knew I had to do something. I was tired of feeling unmotivated and wanted to take control of my future. Fashion had always been my passion, so I poured everything into building something of my own. That’s how 530AM was born.

I spent months refining the logo, name, and aesthetic, preparing for my first release. In March 2024, I launched my debut product—The Oversized Sweats. They quickly gained traction online, and from there, I started collaborating with creatives, artists, and influencers, promoting my brand through clothing drops and photoshoots in the streets of Manhattan.

Walking into designer stores, I’d always find pieces that stood out—until I checked the price tag. Time and time again, I was frustrated by how over-inflated the prices were. I wanted fashion that felt exclusive but was actually accessible. That’s why I created 530AM.

We believe luxury shouldn’t come with a ridiculous price tag. Our pieces are crafted with the same attention to detail as high-end brands—heavyweight fabrics, intricate designs, and premium construction—but without the markup. Fashion should be inclusive, allowing you to experiment, express yourself, and build your own unique style.

At 530AM, we want you to feel confident and empowered in what you wear, knowing that each piece has been designed with your comfort and style in mind. From the initial design process to the finishing touches, we ensure every detail is intentional, delivering nothing but the best.

We’re here to make high-quality, statement-making fashion available to everyone. No compromises—just style, quality, and individuality.