WHAT DOES 530AM MEAN?

530AM is an abbreviation rooted in coincidence, timing, and identity. The "530" segment represents May 30th, while "AM" reflects the initials that inspired the brand's foundation, Ashton Mohtaram.

Together, they form a name that symbolizes origin, intention, and the beginning of everything 530AM stands for.

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ORIGINS

530AM originated in New Jersey, where the earliest concepts, samples, and groundwork were developed. As the brand evolved, operations expanded into New York City, building a strong and growing presence through consistent creative work, photoshoots, content creation, pop-ups, artist collaborations, and relationships with stylists and influencers.
Today, 530AM is steadily making noise in the New York fashion scene, recognized for individuality, quality, and a rising luxury-forward identity.

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HOW WE CREATE OUR PIECES

At 530AM, every piece is crafted with the same level of precision, detail, and care found in upscale designer houses.

Our approach is rooted in small-batch production and a commitment to quality above everything else.

Our materials and construction include:

-Organic French Terry cotton chosen for durability, weight, and comfort
-Ethically sourced premium materials, including fox fur
-Custom embroidery, custom metals, and exclusive 530AM graphics
-Hands-on inspection at every stage of production

We don’t rush. We don’t cut corners. Each release reflects a commitment to accessible luxury built with purpose.

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OUR VISION

530AM exists to empower personal style, creating pieces that deliver confidence, comfort, and individuality. Every detail from concept to construction is designed with intention and built to elevate everyday wear.

Our mission is simple:

High-quality, statement-making fashion, accessible to everyone.

No compromises. Just style, craftsmanship, and identity.

This is only the beginning. Each release builds the future of accessible luxury and expands the world of 530AM.